Art Van BRAND EMAILS

At Art Van Furniture we split our emails into two categories, promotional and branding. This is the branding side of our emails, where we showed the prettier, more stylish side of the business. We were able to open things up, show more lifestyle imagery, and focus less on prices and offers.

2020 - Spring

The last project I worked on at Art Van Furniture was easily my favorite, but unfortunately it will never actually see the light of day. I was tasked with spearheading the digital look for our Spring 2020 campaign. I worked closely with our Creative Director to really switch things up this year and put out stunning and stylish emails that would keep guests coming back.

  • Researching industry standards and competitors’ past campaigns
  • Concepting multiple wireframes and templates for our directors and executives to narrow down
  • Building out ~30 emails for a 2 week sales
  • Worked with fellow designers, developers, copywriters, and our marketing team to execute our plan and implement the campaign flawlessly throughout all channels
  • Presenting a final campaign to our directors and executives

2019 - Fall

The goal for our two seasonal catalogs is to show the customer something fresh, and something that they just NEED to have in their home. This year we wanted to focus on telling stories with our emails instead of just showing the same old promos that we did in the past. I was tasked with developing the digital look for our Fall 2019 campaign. I worked closely with our Creative Director to show our guests something new and fresh for the season.

  • Researching industry standards and competitors’ past campaigns
  • Concepting multiple wireframes and templates for our directors and executives to narrow down
  • Building out ~30 emails for a 3 week sales
  • Worked with fellow designers, developers, copywriters, and our marketing team to execute our plan and implement the campaign flawlessly throughout all channels
  • Presenting a final campaign to our directors and executives

2019 - Find Your Fab

I was tasked with developing the digital look for our Find Your Fab 2019 campaign. This was an overall campaign that would run through the first half of 2019 as an umbrella to the rest of our smaller campaigns and promotions. Find Your Fab was not only a campaign, but a new way for our customers to take control of their own style and home.

  • Researching industry standards and competitors’ past campaigns
  • Concepting multiple wireframes and templates for our directors and executives to narrow down
  • Building out ~20 emails for a 3 week sales
  • Worked with fellow designers, developers, copywriters, and our marketing team to execute our plan and implement the campaign flawlessly throughout all channels
  • Presenting a final campaign to our directors and executives

2018 - Fall

Fall 2018 was the first seasonal campaign that I was tasked with developing the digital creative look for. At the time, our stores were going through a transformation with their layouts and displays. We had to match that same energy with our digital look so keep customers excited to see new product.

  • Researching industry standards and competitors’ past campaigns
  • Concepting multiple wireframes and templates for our directors and executives to narrow down
  • Building out ~20 emails for a 2 week sales
  • Worked with fellow designers, developers, copywriters, and our marketing team to execute our plan and implement the campaign flawlessly throughout all channels
  • Presenting a final campaign to our directors and executives

Contact ME

586 914 2703 | belan1jt@gmail.com