Art Van BRANDING & CONCEPTS

While at Art Van Furniture I was tasked with developing and concepting looks for different campaigns, sales promotions, and company wide programs.

Spring Blend 2019

Throughout the year we distribute two catalogs, spring and fall. These are the crème de la crème, our newest, most stylish product, so the campaigns that coincide should also follow that same standard. I was tasked with developing the Spring 2019 campaign look and feel.

  • Researching industry standards and competitors’ past campaigns
  • Concepting multiple ideas for our directors and executives to narrow down
  • Building out assets for our digital, print, and social channels
  • Presenting a final look to our directors and executives
  • Worked with fellow designers, developers, copywriters, and our marketing team to execute our plan and implement the campaign flawlessly throughout all channels

Find Your Fab 2019

I was tasked with developing an overall campaign that would run through the first half of 2019 as an umbrella to the rest of our smaller campaigns and promotions. After a month of research and development, our team landed on Find Your Fab as not only a campaign, but a new way for our customers to take control of their own style and home.

  • Researching industry & competitors’ campaigns
  • Concepting multiple ideas for our directors and executives to narrow down
  • Building out assets for our digital, print, and social channels
  • Presenting a final look to our directors and executives
  • Worked with fellow designers, developers, copywriters, and our marketing team to execute our plan and implement the campaign flawlessly throughout all channels

Memorial Day 2019

Our tentpole holidays are the 10 biggest events of the year that carry our business throughout the fiscal year. Memorial Day is one of our biggest selling times of the year and I was tasked with developing a modern, fresh campaign.

  • Researching industry standards and competitors’ past campaigns
  • Concepting multiple logos, sales names, color palettes for our directors and executives to narrow down
  • Building out assets for our digital, print, and social channels
  • Presenting a final look to our directors and executives
  • Worked with fellow designers, developers, copywriters, and our marketing team to execute our plan and implement the campaign flawlessly throughout all channels

Score Big 2019

Art Van Furniture always had a sale or promotion running, which quickly turned into a joke around Metro Detroit. This is an example of one of those week long sales that we would crank out week after week. Our play on Super Bowl Sunday was a Score Big campaign, focused on getting our customers in to shop seating, sectionals, and dining to accommodate guests.

  • Concepting multiple logos, sales names, color palettes for our directors and executives to narrow down
  • Building out assets for our digital, print, and social channels
  • Presenting a final look to our directors and executives
  • Worked with fellow designers, developers, copywriters, and our marketing team to execute our plan and implement the campaign flawlessly throughout all channels

Contact ME

586 914 2703 | belan1jt@gmail.com